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Some thoughts on our recent DLC release, Gratis Grottos:

At a time when the game industry is struggling to define itself within the context of free, freemium, and paid games, Lunar Giant decided to ask a separate question: Should it cost the customer money to extend the life of a game they purchased? From Call of Duty to Orcs Must Die, paying for downloadable content (DLC) has become de rigueur in the games industry. Most gamers have come to accept the fact that they aren’t done paying for a game after they’ve bought it. But does that make it right? And is it always more profitable for a game company to sell DLC?

More over at MyGiant Podcast.