Free DLC made by Delve Deeper fans. Could it get much better?
A few months ago we released our first downloadable content (DLC) package for Delve Deeper, entitled “Treasures and Tunnels.” Our reasoning for releasing the DLC went something like this: a) we appreciate all of our fans, and wanted to give them more content, and b) maybe we could make a few bucks off of the DLC in the process. Something else interesting happened after the DLC came out, though: primary game sales surged.
It’s fairly obvious that if your game is generating buzz with new content, you’ll sell more primary units; the thing is though, we didn’t anticipate anywhere near the sales that we received. It was quite shocking. Creating new content had spiked game sales; so much so that the phenomenon got stuck in my mind. It changed the way I looked at the purpose of additional game content.
And so here we are with an idea that came out of that thinking (over a few beers with Adam at GenCon):
We’ve come up with an innovative way for Delve Deeper’s fans to contribute to our game and create stuff that other people will love and enjoy. Fan-made downloadable content: free to the customer, the creators get credits on the DLC (along with prizes!!), and more people play our game. It’s win-win-win.
The contest’s website can be found right here, but here’s the details in a nutshell (from our press release):
Become a creator! Lunar Giant is looking to put out a fan-created installation of Delve Deeper downloadable content (DLC) for free. That means you, the player, gets to create maps and/or relics that everyone will see! Here’s what you get if your work is selected for the DLC:
- Credits on the official DLC (great for résumés!)
- Electronic Package: Never before seen Delve Deeper art and developer commentary
- Never before printed Delve Deeper 12×18 posters featuring the fine cover art of Neil Wickman
- Unnamed Grand Prize (pending your participation!)
10 winners will be selected by us.
I really hope this idea catches on. If we can prove that it’s a successful way for games to thrive, maybe other game companies will follow suit. Let’s see what happens!